Masterclass – Jenn Zuber

Engineering Belonging: Neuroscience, Culture, and Contagion in Agile Transformation

If you’ve ever wondered why some transformation efforts ignite genuine movement while others stall under the weight of PowerPoint and process, this session is for you. In this immersive, hands-on masterclass, Jennifer Zuber will take you deep into the neuroscience, anthropology, and portfolio-level levers that shape how culture actually changes inside modern organisations.

Across three rich modules, you’ll explore what happens when we treat culture not as something to “roll out” but as a living system of identity, belonging, and shared signals. You’ll unpack why messaging-heavy change programmes struggle, and you’ll learn how to architect interventions that spread through social learning, curiosity, and voluntary adoption.

1. The Science of Virality
2. Mapping Subcultures & Cultural Signals
3. Designing Change That Spreads

Every participant also receives a digital toolkit of practical templates you can use immediately.

Intrigued?

After adding your masterclass ticket to the cart, explore more about Neuroscience, Culture, and Contagion in Transformation — then don’t forget to grab your conference ticket to unlock the $100 masterclass discount and catch Jenn’s Saturday workshop, Why Transformations Don’t Scale — People Do, where she’ll diver deeper into how to scale change through people.